澳洲 经济新闻 学习笔记 - Qantas Sets Expansion Within Asia

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29 Aug   Qantas Sets Expansion Within Asia / 澳航成立廉价航空公司 加码亚洲业务
In a move that could significantly alter the airspace in the booming Asian aviation market, Qantas Airways Ltd. unveiled plans Tuesday to launch two separate airlines outside its domestic Australian market and ordered 110 new Airbus planes worth over $9 billion.
澳洲航空公司(Qantas Airways Ltd.)周二宣布了在澳大利亚国内市场之外成立两家独立航空公司的计划，并订购了110架总价超过90亿美元的新空客(Airbus)客机。此举可能大大改变繁荣发展的亚洲航空市场的格局。

Qantas's shift away from its mature home market could make Asia's skies more competitive, even as it pressures industry profitability. Within the region's nascent budget-airline niche, Qantas would add 24 new planes, pitting it against the 93 planes of AirAsia Bhd., one of the leading players in the region. Qantas gave scant detail on the nature of the premium carrier it plans to set up in partnership with an undisclosed investor, other than to say it could be based in either Singapore or Kuala Lumpur.
But Qantas's low-cost carrier, which it is launching with Japan Airlines, will be based in Japan─raising questions about its potential margins in a country known for the highest landing fees in the world.
澳洲航空从成熟的国内市场转移出去的举措可能在挤压行业利润之际，加剧亚洲航空市场的竞争。在该地区方兴未艾的廉价航空市场，澳洲航空将增加24架新客机，挑战该地区最大的航空公司之一亚洲航空(AirAsia Bhd.)的93架客机。澳洲航空没有详细说明计划与一个未具名投资者合作成立的高级航空公司的性质，只是说公司可能设在新加坡或吉隆坡。
不过，澳洲航空将与日本航空(Japan Airlines)成立的廉价航空公司将设在日本，这也令外界质疑在日本这个全球飞机落地费最高的国家，可能的利润率有多少。

http://cn.wsj.com/gb/20110817/bas153423_ENversion.shtml

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