I don't understand that why the company develop app and let Microsoft take a cut for 20% or 30%?
I thought that the cost of a website is nearly free for a company and why can't they host the app on their own site? Anyway windows 8 user base is really small compare to other os i.e. android, iphone, windows 7, windows xp. I develop app for android and the company host android app on own website instead to let google to take a cut of the profit.
I just had a look at wiki for windows store app http://en.wikipedia.org/wiki/Windows_Store
I don' ...
You need to pay to get urself listed in the yellow page as well. App store does much more than that, it hosts your app, takes care of upgrading, payment. And the most important is: it provides a reliable and convenient source of apps to the end users. This is vital in this chaos world full of malwares.